I’m Malika, an award-winning musician and content creator from Dubai, currently in Cape Town. My expertise is influencer engagements and my current focus is UGC for brands, products and services as it’s authentic, fun and effective to drive conversions for the brand/service/product.

My content creator journey began nearly 20 years ago and I’ve represented Jergens Creams for the Middle East and done content for Balmain Watches, Anne Klein, Marks & Spencer, Samsung, NEWBY Teas and more.

I aim to showcase products and brands in a luxe, regal, aspirational light (hence my alter ego ‘The UGC Empress!’)

I’ve featured on magazine covers in Dubai and Paris, with press coverage in the USA, UAE, Pakistan, India and South Africa.

Let’s work together to expand YOUR empire!