Lucas Alves is a dedicated UGC creator from Brazil, blending over eight years of customer service and four years of child care expertise with his skills in UX and graphic design. Guided by the principles of “Building a StoryBrand,” he champions a customer-first approach, believing that brands must meet their customers’ essential survival needs to truly succeed. His experience enables him to transform ordinary customer interactions into engaging, fulfilling experiences that not only meet expectations but exceed them, making every customer feel like a hero.