Setting the Right Price for an Influencer Service: What Should I Charge?

Deciding on the right price for an influencer service depends on a few things, like the size and engagement of the influencer’s audience, the type of services offered, and how much people in the market are willing to pay for those services. In general, influencers should consider the following when setting their price:

The value that they can provide to the client: Influencers should consider the value that their services can provide to the client, such as increased visibility, engagement, or sales. This can help them determine a fair and reasonable price for their services.
The market rate for similar services: Influencers should research the market rate for similar services and compare it to their own offering to ensure that they are competitive and in line with industry standards.
Their own financial goals and needs: Influencers should also consider their own financial goals and needs when setting their price, as this will help them determine a price that is sustainable and allows them to achieve their desired income.
The value of their time and expertise: Influencers should also consider the value of their time and expertise when setting their price, as this will help them determine a fair and reasonable rate for their services.

Set the Price for an Influencer Service

When creators decide how much to charge for their influencer service, it’s like figuring out a puzzle. It’s not just about picking a number randomly; it’s more like finding a balance. They think about how much their work is worth, what others are charging, and what they need for their own goals. Imagine it as putting together a puzzle; each piece represents something important – the value creators bring, what’s happening in the market, and their own plans for money. By choosing a good price for an influencer service, creators show how good they are and make sure they’re on track to reach their goals. It’s like a win-win, making both creators and clients happy.

Instagram Influencer Pricing

Taking the results of a research by IZEA the average cost for an Instagram post was $1170 and $906 for an Instagram story.

According to InfluencerMarketingHub those are some numbers that can help you to predict your your Instagram price for an influencer service:

Nano Influencers: $10-$100 per post
Micro Influencers: $100-$500 per post
Mid-tier Influencers: $500-$5000 per post
Macro Influencers: $5000-$10000 per post
Mega Influencers: $10000+ per post
Celebrities: Varies, but $1million+ isn’t unheard of

TikTok Influencer Pricing

As reported by the IZEA study, the average price for an influencer service for a sponsored TikTok video is estimated to be $3,514, positioning it as the second-highest in comparison to other platforms. This figure follows closely behind YouTube, which leads with an average cost of $4,491 per video. The study sheds light on the varying costs associated with sponsored content across different platforms, emphasizing the financial considerations that influencers and brands navigate in the dynamic landscape of digital marketing.

Nano Influencers: $5-$25 per post
Micro Influencers: $25-$125 per post
Mid-tier Influencers: $125-$1250 per post
Macro Influencers: $1250-$2500 per post
Mega Influencers: $2500+ per post