There are several groups or diverse types of influencers, including:

1. Macro influencers: These are influencers with a very large following, typically in the millions. They have a high level of influence and can reach a wide audience.
2. Micro influencers: These are influencers with a smaller following, typically in the thousands. They have a more niche focus and can be effective at reaching specific target audiences.
3. Celebrity influencers: These are influencers who are already well-known celebrities in their own right, such as actors, musicians, or athletes. They have a high level of influence and can reach a large audience.
4. Niche influencers: These are influencers who focus on a specific niche or topic, such as fashion, beauty, or travel. They have a strong following within their niche and can be effective at reaching a specific target audience.
5. Content creators: These are influencers who create content in a specific format, such as videos, blogs, or podcasts. They have a strong following and can be effective at engaging with their audience.

You see, there are many diverse types of influencers, and the right one for your campaign will depend on your goals, target audience, and budget.

Do you want to know what kind of creator you are most likely? Try out our Creator Identity Quiz

Learn about the rise of nano/micro influencers

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